The graph shows the penetration rate of cars in the connected car navigation services segment in the United Kingdom in 2014 and 2015, and provides a forecast to 2020, by subsegment. The penetration rate of cars in the real time navigation subsegment is expected to grow from 2.2 percent in 2014 to 14.4 percent in 2020. An overview of all Digital Markets can be found here. Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
Penetration rate in the connected car navigation services segment in the United Kingdom (UK) from 2014 to 2020, by subsegment
The “Navigation Services” segment includes "Real-time Navigation", “Location-based Advertising”, and “Payment”. Real-time navigation turnover is generated via fees for map updates. Location-based advertising involves sending the driver coupons or special offers for restaurants or shops (e.g. discounts, food and drink vouchers). This advertising is based on the driver’s current location or planned route; revenue is generated through the adverts that lead to purchases. Payment defines performing payments directly through a car-based interface; for example, paying toll or parking fees or paying for an order at a drive-in. The revenue potential comes from the fees on the payment amounts.
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Statista (Digital Market Outlook). (February 1, 2016). Penetration rate in the connected car navigation services segment in the United Kingdom (UK) from 2014 to 2020, by subsegment [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/526568/digital-market-outlook-penetration-rate-of-cars-with-navigation-services-uk/
Statista (Digital Market Outlook). "Penetration rate in the connected car navigation services segment in the United Kingdom (UK) from 2014 to 2020, by subsegment." Chart. February 1, 2016. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/526568/digital-market-outlook-penetration-rate-of-cars-with-navigation-services-uk/
Statista (Digital Market Outlook). (2016). Penetration rate in the connected car navigation services segment in the United Kingdom (UK) from 2014 to 2020, by subsegment. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/526568/digital-market-outlook-penetration-rate-of-cars-with-navigation-services-uk/
Statista (Digital Market Outlook). "Penetration Rate in The Connected Car Navigation Services Segment in The United Kingdom (Uk) from 2014 to 2020, by Subsegment." Statista, Statista Inc., 1 Feb 2016, https://www.statista.com/statistics/526568/digital-market-outlook-penetration-rate-of-cars-with-navigation-services-uk/
Statista (Digital Market Outlook), Penetration rate in the connected car navigation services segment in the United Kingdom (UK) from 2014 to 2020, by subsegment Statista, https://www.statista.com/statistics/526568/digital-market-outlook-penetration-rate-of-cars-with-navigation-services-uk/ (last visited December 23, 2024)
Penetration rate in the connected car navigation services segment in the United Kingdom (UK) from 2014 to 2020, by subsegment [Graph], Statista (Digital Market Outlook), February 1, 2016. [Online]. Available: https://www.statista.com/statistics/526568/digital-market-outlook-penetration-rate-of-cars-with-navigation-services-uk/
