DMO: connected car navigation services segment revenue growth UK 2017-2022

Revenue growth of the navigation services segment of the connected car market in the United Kingdom (UK) from 2017 to 2022

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Release date

April 2018

Region

United Kingdom

Survey time period

2017

Supplementary notes

* Estimate.

The “Navigation Services” segment includes "Real-time Navigation", “Location-based Advertising”, and “Payment”. Real-time navigation turnover is generated via fees for map updates. Location-based advertising involves sending the driver coupons or special offers for restaurants or shops (e.g. discounts, food and drink vouchers). This advertising is based on the driver’s current location or planned route; revenue is generated through the adverts that lead to purchases. Payment defines performing payments directly through a car-based interface; for example, paying toll or parking fees or paying for an order at a drive-in. The revenue potential comes from the fees on the payment amounts.

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