DMO: connected car navigation services revenue by segment UK

The graph shows the navigation services sector revenue in the connected car market by segment in the United Kingdom in 2014 and 2015, and provides a forecast to 2020. The revenue in the real time navigation segment is expected to grow from 32.6 million U.S. dollars in 2014 to roughly 325 million in 2020. An overview of all Digital Markets can be found here.
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Revenue of the navigation services segment of the connected car market in the United Kingdom (UK) from 2014 to 2020, by subsegment (in million U.S. dollars)

Characteristic	Real time navigation	Location based advertising	Payment
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Release date

February 2016

More information

Region

United Kingdom

Survey time period

2015

Supplementary notes

* Estimate.

The “Navigation Services” segment includes "Real-time Navigation", “Location-based Advertising”, and “Payment”. Real-time navigation turnover is generated via fees for map updates. Location-based advertising involves sending the driver coupons or special offers for restaurants or shops (e.g. discounts, food and drink vouchers). This advertising is based on the driver’s current location or planned route; revenue is generated through the adverts that lead to purchases. Payment defines performing payments directly through a car-based interface; for example, paying toll or parking fees or paying for an order at a drive-in. The revenue potential comes from the fees on the payment amounts.

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