This statistic illustrates the most important factors to driving interest in sponsored content by online consumers in the United States in 2014. Of respondents consuming entertainment news, 91 percent reported they thought brand relevant information the most important factor.
Thinking about the ways that brands can use sponsored content to draw your interest, how important are each of the following?*
visitors of each media vertical at least several times a week
Method of interview
Online survey
Supplementary notes
* Respondents were exposed to examples of sponsored content. The original survey question was: "Thinking about the ways that brands can use this “sponsored” content to draw your interest, how important are each of the following? (" ** Nationally representative consumers who visit these news media verticals online at least several times per week devided into three groups based on the sites they visit: Business (n=1,622); Entertainment (n=1,648); General News (n=1,730).
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IAB (U.S.). (July 22, 2014). Thinking about the ways that brands can use sponsored content to draw your interest, how important are each of the following?* [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/524835/factors-to-drive-interest-in-sponsored-content-us/
IAB (U.S.). "Thinking about the ways that brands can use sponsored content to draw your interest, how important are each of the following?*." Chart. July 22, 2014. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/524835/factors-to-drive-interest-in-sponsored-content-us/
IAB (U.S.). (2014). Thinking about the ways that brands can use sponsored content to draw your interest, how important are each of the following?*. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/524835/factors-to-drive-interest-in-sponsored-content-us/
IAB (U.S.). "Thinking about The Ways That Brands Can Use Sponsored Content to Draw Your Interest, How Important Are Each of The Following?*." Statista, Statista Inc., 22 Jul 2014, https://www.statista.com/statistics/524835/factors-to-drive-interest-in-sponsored-content-us/
IAB (U.S.), Thinking about the ways that brands can use sponsored content to draw your interest, how important are each of the following?* Statista, https://www.statista.com/statistics/524835/factors-to-drive-interest-in-sponsored-content-us/ (last visited November 22, 2024)
Thinking about the ways that brands can use sponsored content to draw your interest, how important are each of the following?* [Graph], IAB (U.S.), July 22, 2014. [Online]. Available: https://www.statista.com/statistics/524835/factors-to-drive-interest-in-sponsored-content-us/
