Important factors driving interest in sponsored content U.S. 2014, by media vertical

Thinking about the ways that brands can use sponsored content to draw your interest, how important are each of the following?*

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Release date

July 2014

Region

United States

Survey time period

June 23 to July 2, 2014

Number of respondents

5,000**

Special properties

visitors of each media vertical at least several times a week

Method of interview

Online survey

Supplementary notes

* Respondents were exposed to examples of sponsored content. The original survey question was: "Thinking about the ways that brands can use this “sponsored” content to draw your interest, how important are each of the following? ("
** Nationally representative consumers who visit these news media verticals online at least several times per week devided into three groups based on the sites they visit: Business (n=1,622); Entertainment (n=1,648); General News (n=1,730).

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