Perceived value of sponsored content to readers in the U.S. 2014, by media vertical

Published by Statista Research Department, Jul 22, 2014
This statistic illustrates the value of sponsored content according to online users in the United States in 2014. Of respondents consuming business news, 45 percent reported they thought sponsored content added value to their experience on the website.

Thinking specifically about this content, how much do you believe sponsored content can add value to website experience?*

CharacteristicShare of respondents
- -
- -
- -
- -
Showing entries 1 to 4 (4 entries in total)
Statistic: Thinking specifically about this content, how much do you believe sponsored content can add value to website experience?*

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

July 2014

Region

United States

Survey time period

June 23 to July 2, 2014

Number of respondents

5,000**

Special properties

visitors of each media vertical at least several times a week

Method of interview

Online survey

Supplementary notes

* Respondents were exposed to examples of sponsored content. The original survey question was: "Thinking specifically about this content, how much do you agree or disagree with the following? This content can add value to my experience on this website."
** Nationally representative consumers who visit these news media verticals online at least several times per week devided into three groups based on the sites they visit: Business (n=1,622); Entertainment (n=1,648); General News (n=1,730).

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Leading companies trust Statista:
paypal google adobe pg samsung telekom
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on " Content marketing worldwide "

Other statistics that may interest you Content marketing worldwide

Overview

8

Generative AI's impact

7

B2B content marketing

8

Generative AI's impact on B2B content marketing

4

Spotlight: blogging

7

Further related statistics

4

Discover Statista

Need help with using Statista for your research? Tutorials and first steps

Further Content: You might find this interesting as well

Statistics

Topics

Content marketingAdvertising in the United StatesSocial media advertising and marketing worldwideMobile advertising and marketing in the U.S. Video advertising and marketing worldwide
Do you have any questions about our business solutions?

We provide you with detailed information about our Professional Account.

Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.