Smartwatch shipments worldwide have been increasing over the last few years . With 9.5 million smartwatch shipments as of the second quarter of 2021, Apple is the leading smartwatch vendor, followed by Samsung with two million-unit shipments.
The Apple Watch
Only unveiled in 2015, the Apple Watch has revolutionized the smartwatch industry and has currently more than half of the global smartwatch market- making it the leading smartwatch vendor. The device captured over 75 percent of the smartwatch shipments market within its first few months on sale, decreasing the market share of Samsung- the market leader at that time. The Apple Watch has been the market leader since then, with its market share continuing to increase following the launch of the Apple Watch Series in 2015.
Wearable devices: a consumer electronics essential
Wearable devices come in a wide array of forms and serve different purposes ranging from fashion accessories, fitness trackers, gaming devices, and navigation tools. Wearable devices are quickly becoming an integral segment of the consumer electronics industry with increasing sales and shipments of wearable devices worldwide. Of all wearable devices, smartwatches account for the largest share of end-consumer spendingglobally and is projected to keep growing.
Global smartwatch unit shipments by vendor from the 2nd quarter 2014 to 2nd quarter 2021, by vendor
(in millions)
Characteristic
Apple
Samsung
Fitbit
Garmin
Others
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Strategy Analytics. (July 8, 2021). Global smartwatch unit shipments by vendor from the 2nd quarter 2014 to 2nd quarter 2021, by vendor (in millions) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/524806/global-smartwatch-vendor-shipments/
Strategy Analytics. "Global smartwatch unit shipments by vendor from the 2nd quarter 2014 to 2nd quarter 2021, by vendor (in millions)." Chart. July 8, 2021. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/524806/global-smartwatch-vendor-shipments/
Strategy Analytics. (2021). Global smartwatch unit shipments by vendor from the 2nd quarter 2014 to 2nd quarter 2021, by vendor (in millions). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/524806/global-smartwatch-vendor-shipments/
Strategy Analytics. "Global Smartwatch Unit Shipments by Vendor from The 2nd Quarter 2014 to 2nd Quarter 2021, by Vendor (in Millions)." Statista, Statista Inc., 8 Jul 2021, https://www.statista.com/statistics/524806/global-smartwatch-vendor-shipments/
Strategy Analytics, Global smartwatch unit shipments by vendor from the 2nd quarter 2014 to 2nd quarter 2021, by vendor (in millions) Statista, https://www.statista.com/statistics/524806/global-smartwatch-vendor-shipments/ (last visited August 25, 2024)
Global smartwatch unit shipments by vendor from the 2nd quarter 2014 to 2nd quarter 2021, by vendor (in millions) [Graph], Strategy Analytics, July 8, 2021. [Online]. Available: https://www.statista.com/statistics/524806/global-smartwatch-vendor-shipments/