Ease of identifying sponsored content in the United States 2014, by media vertical

Published by Statista Research Department, Jul 22, 2014
This statistic illustrates the ease of identifying sponsored content or native advertising when shown real world mockups in the United States in 2014. Of respondents consuming entertainment content, 85 percent reported the content was clearly paid for by a brand.

How clear is it that online content is paid for by a brand company?*

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Release date

July 2014

Region

United States

Survey time period

June 23 to July 2, 2014

Number of respondents

5,000**

Special properties

visitors of each media vertical at least several times a week

Method of interview

Online survey

Supplementary notes

* Respondents were exposed to examples of sponsored content. The original survey question was: "How clear is it that this content is paid for by a brand company?"
** Nationally representative consumers who visit these news media verticals online at least several times per week devided into three groups based on the sites they visit: Business (n=1,622); Entertainment (n=1,648); General News (n=1,730).How clear is it that this content is paid for by a brand company?

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