Awareness of native advertising in the United States 2015

Published by Statista Research Department, Sep 8, 2015
This statistic displays the share of respondents that correctly identified native advertising as advertising in the United States in 2015. Among respondents shown a native ad for the brand Four Loko in The Onion, 71 percent correctly identified the content as native advertising.

Share of consumers identifying native advertising as such in the United States in 2015*

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Source

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Release date

September 2015

Region

United States

Survey time period

2015

Number of respondents

509 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* The original survey question was, "Which of the following would best describe the online content shown to you?"
The source indicates that, "each respondent was exposed to one sponsored content stimulus out of a possible six."

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