This statistic illustrates the sponsored content awareness of online consumers in the United States in 2014. Of respondents consuming business news, 71 percent reported they were aware of sponsored content.
visitors of each media vertical at least several times a week
Method of interview
Online survey
Supplementary notes
* Respondents were exposed to examples of sponsored content. The original survey question was: "Have you seen this type of content before today?" ** Nationally representative consumers who visit these news media verticals online at least several times per week divided into three groups based on the sites they visit: Business (n=1,622); Entertainment (n=1,648); General News (n=1,730).
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IAB (U.S.). (July 22, 2014). Have you seen sponsored content before today?* [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/524776/awareness-of-online-sponsored-content-us/
IAB (U.S.). "Have you seen sponsored content before today?*." Chart. July 22, 2014. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/524776/awareness-of-online-sponsored-content-us/
IAB (U.S.). (2014). Have you seen sponsored content before today?*. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/524776/awareness-of-online-sponsored-content-us/
IAB (U.S.). "Have You Seen Sponsored Content before Today?*." Statista, Statista Inc., 22 Jul 2014, https://www.statista.com/statistics/524776/awareness-of-online-sponsored-content-us/
IAB (U.S.), Have you seen sponsored content before today?* Statista, https://www.statista.com/statistics/524776/awareness-of-online-sponsored-content-us/ (last visited October 02, 2024)
Have you seen sponsored content before today?* [Graph], IAB (U.S.), July 22, 2014. [Online]. Available: https://www.statista.com/statistics/524776/awareness-of-online-sponsored-content-us/