Digital Market Outlook: users of online cinema tickets in the UK 2016, by income

Number of users in the online cinema tickets segment in the United Kingdom (UK) in 2016, by income

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Release date

February 2016

Region

United Kingdom

Survey time period

2015

Supplementary notes

* Income is defined as personal net income and is divided into three categories:
- Low income is defined as the country-specific bottom third of the personal income allocation.
- Medium income is defined as the country-specific average third of the personal income allocation.
- High income is defined as the country-specific top third of the personal income allocation.

The cinema tickets segment consists of the online sale of tickets for movies shown at the cinema; online reservations that are paid for in the cinema are not included. The segment covers digital tickets with QR codes, as well as the purchase of cinema tickets that are paid for online but printed at the cinema. Users refer to active ticket buyers, independent of the number of tickets purchased.

Further information on methodology can be found here.

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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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