This statistic ranks the most popular online price comparison channels prior to in-store product purchase according to adults in the United States. During the October 2015 survey, 51 percent of respondents stated that they used retailer websites to compare prices online before shopping in-store.
Where do you compare prices of products online prior to going into a store to purchase the products?
Characteristic
Share of respondents
Online-only retailers (e.g. Amazon)
56%
Retailer website
51%
Brand website
35%
Deal comparison websites (e.g. Bizrate, DealTime)
16%
Social media (e.g. Facebook, Instagram,Twitter, Pinterest)
10%
Digital flyer (e.g. Flipp, digital circular, online coupon book)
10%
I don't compare prices online prior to going into a store
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Salesforce Research. (November 19, 2015). Where do you compare prices of products online prior to going into a store to purchase the products? [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/524087/pre-purchase-online-price-comparison-channels/
Salesforce Research. "Where do you compare prices of products online prior to going into a store to purchase the products?." Chart. November 19, 2015. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/524087/pre-purchase-online-price-comparison-channels/
Salesforce Research. (2015). Where do you compare prices of products online prior to going into a store to purchase the products?. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/524087/pre-purchase-online-price-comparison-channels/
Salesforce Research. "Where Do You Compare Prices of Products Online Prior to Going into a Store to Purchase The Products?." Statista, Statista Inc., 19 Nov 2015, https://www.statista.com/statistics/524087/pre-purchase-online-price-comparison-channels/
Salesforce Research, Where do you compare prices of products online prior to going into a store to purchase the products? Statista, https://www.statista.com/statistics/524087/pre-purchase-online-price-comparison-channels/ (last visited January 08, 2025)
Where do you compare prices of products online prior to going into a store to purchase the products? [Graph], Salesforce Research, November 19, 2015. [Online]. Available: https://www.statista.com/statistics/524087/pre-purchase-online-price-comparison-channels/
