Connected Car household penetration by country

Estimated share of households with Connected Car for selected countries in 2018

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Release date

July 2018

Region

Worldwide

Survey time period

2018

Supplementary notes

The Connected Car market includes the one-time purchase of hardware which enables vehicles to network in various ways, as well as regularly collected fees for various services. A car is considered "connected" as soon as it is equipped with hardware which enables internet connection, thus creating the basis for communication of the vehicle with other connected cars, smartphones, and the environment.

The connected hardware ranges from simple telematics for gathering, sending, and receiving limited amounts of data to products that enable extended use of internet connectivity and infotainment offers.

The individual services are divided into vehicle-related services such as maintenance and diagnostics as well as infotainment services such as navigation services or media streaming.

Please klick the links for more detailed market definitions or visit the Digital Market Outlook.

*Regions only include countries listed in the Digital Market Outlook.

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