The graph presents the marketing budget allocation to selected traditional and digital media in Canada as of the first quarter of 2016. According to the source, 45 percent of marketing budgets in Canada were devoted to TV advertising, while 13 percent was set aside for digital display advertising purposes.
Marketing budget allocation to selected traditional and digital media in Canada as of 1st quarter 2016
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Nielsen. (March 10, 2016). Marketing budget allocation to selected traditional and digital media in Canada as of 1st quarter 2016 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/523790/marketing-budget-allocation-media-canada/
Nielsen. "Marketing budget allocation to selected traditional and digital media in Canada as of 1st quarter 2016." Chart. March 10, 2016. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/523790/marketing-budget-allocation-media-canada/
Nielsen. (2016). Marketing budget allocation to selected traditional and digital media in Canada as of 1st quarter 2016. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/523790/marketing-budget-allocation-media-canada/
Nielsen. "Marketing Budget Allocation to Selected Traditional and Digital Media in Canada as of 1st Quarter 2016." Statista, Statista Inc., 10 Mar 2016, https://www.statista.com/statistics/523790/marketing-budget-allocation-media-canada/
Nielsen, Marketing budget allocation to selected traditional and digital media in Canada as of 1st quarter 2016 Statista, https://www.statista.com/statistics/523790/marketing-budget-allocation-media-canada/ (last visited December 23, 2024)
Marketing budget allocation to selected traditional and digital media in Canada as of 1st quarter 2016 [Graph], Nielsen, March 10, 2016. [Online]. Available: https://www.statista.com/statistics/523790/marketing-budget-allocation-media-canada/