The graph presents the penetration rate of advertising on selected traditional and digital media in Canada as of the first quarter of 2016. According to the source, 94 percent of marketers used TV for advertising, while 79 percent allocated their budgets towards digital display advertising in the measured period.
Penetration rate of advertising on selected traditional and digital media in Canada as of 1st quarter 2016
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Nielsen. (March 10, 2016). Penetration rate of advertising on selected traditional and digital media in Canada as of 1st quarter 2016 [Graph]. In Statista. Retrieved December 27, 2024, from https://www.statista.com/statistics/523756/advertising-spend-media-reach-canada/
Nielsen. "Penetration rate of advertising on selected traditional and digital media in Canada as of 1st quarter 2016." Chart. March 10, 2016. Statista. Accessed December 27, 2024. https://www.statista.com/statistics/523756/advertising-spend-media-reach-canada/
Nielsen. (2016). Penetration rate of advertising on selected traditional and digital media in Canada as of 1st quarter 2016. Statista. Statista Inc.. Accessed: December 27, 2024. https://www.statista.com/statistics/523756/advertising-spend-media-reach-canada/
Nielsen. "Penetration Rate of Advertising on Selected Traditional and Digital Media in Canada as of 1st Quarter 2016." Statista, Statista Inc., 10 Mar 2016, https://www.statista.com/statistics/523756/advertising-spend-media-reach-canada/
Nielsen, Penetration rate of advertising on selected traditional and digital media in Canada as of 1st quarter 2016 Statista, https://www.statista.com/statistics/523756/advertising-spend-media-reach-canada/ (last visited December 27, 2024)
Penetration rate of advertising on selected traditional and digital media in Canada as of 1st quarter 2016 [Graph], Nielsen, March 10, 2016. [Online]. Available: https://www.statista.com/statistics/523756/advertising-spend-media-reach-canada/
