Customer frequency development in the retail sector in Germany 2024

Published by Statista Research Department, Dec 10, 2024

This statistic shows the results of a survey on the customer frequency development in the retail sector in Germany in from 2015 to 2024. That year, 24 percent of German retailers stated that customer traffic had significantly decreased over the past two years.

How would you evaluate the customer frequency development at your location over the past two years?

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Release date

October 2024

Region

Germany

Survey time period

2015 to 2024

Supplementary notes

* Figures preceding 2020 were recorded before the coronavirus (COVID-19) pandemic.

Figures preceding 2017 are based on earlier source information.

2021: no figures available from the source.

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E-commerce

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Retail in GermanyRetail market worldwideRetail trade in EuropeRetail market in the United StatesRetail chains in China
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