Consumer preference for bargain offers in Germany 2017-2021

Published by
Evgenia Koptyug,
Oct 8, 2024
In 2021, 13.24 million Germans aged 14 years and older stated that they fully agreed with the statement "I always look for bargains and cheap offers." This statistic presents the results of a survey on the consumer preference for bargains and cheap offers in Germany from 2017 to 2021.

Level of agreement towards the statement "I always look for bargains and cheap offers" in Germany from 2017 to 2021 (in million people)

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Release date

November 2021

Region

Germany

Survey time period

2017 to 2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2017: 23,106 respondents, projected base of 70.09 million people
2018: 23,086 respondents, projected base of 70.45 million people
2019: 23,120 respondents, projected base of 70.60 million people
2020: 23,138 respondents, projected base of 70.63 million people
2021: 23,299 respondents, projected base of 70.54 million people

The figures refer to the following studies:
2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021; 2021: VuMA 2022.

You can find more information on the methodology of the study here.

Figures have been rounded for easier understanding.

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