Consumer opinion on trying out new products in Germany 2017-2021

Level of agreement towards the statement "I like to try out new products" in Germany from 2017 to 2021

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Release date

November 2021

Region

Germany

Survey time period

2017 to 2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2016: 23,102 respondents, projected base of 69.56 million people
2017: 23,106 respondents, projected base of 70.09 million people
2018: 23,086 respondents, projected base of 70.45 million people
2019: 23,120 respondents, projected base of 70.60 million people
2020: 23,138 respondents, projected base of 70.63 million people

The figures refer to the following studies:
2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021.

You can find more information on the methodology of the study here.

Figures have been rounded for easier understanding.

The original German statement was phrased as follows: "Ich probiere gern mal neue Produkte aus".

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