This survey statistic shows the most acceptable targeting criteria of mobile advertising rated by mobile device owners in the United Kingdom (UK) in 2013. Targeting by interests was an acceptable criterion for 54 percent of the respondents. In contrast, targeting via keywords used in emails, texts or phone calls was acceptable for only one to three percent of the respondents.
Targeting criteria of mobile advertising rated by mobile device owners in the United Kingdom (UK) in 2013, by acceptability
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PwC. (May 1, 2013). Targeting criteria of mobile advertising rated by mobile device owners in the United Kingdom (UK) in 2013, by acceptability [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/523193/targeting-criteria-of-mobile-advertising-rated-by-mobile-users-in-the-uk/
PwC. "Targeting criteria of mobile advertising rated by mobile device owners in the United Kingdom (UK) in 2013, by acceptability ." Chart. May 1, 2013. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/523193/targeting-criteria-of-mobile-advertising-rated-by-mobile-users-in-the-uk/
PwC. (2013). Targeting criteria of mobile advertising rated by mobile device owners in the United Kingdom (UK) in 2013, by acceptability . Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/523193/targeting-criteria-of-mobile-advertising-rated-by-mobile-users-in-the-uk/
PwC. "Targeting Criteria of Mobile Advertising Rated by Mobile Device Owners in The United Kingdom (Uk) in 2013, by Acceptability ." Statista, Statista Inc., 1 May 2013, https://www.statista.com/statistics/523193/targeting-criteria-of-mobile-advertising-rated-by-mobile-users-in-the-uk/
PwC, Targeting criteria of mobile advertising rated by mobile device owners in the United Kingdom (UK) in 2013, by acceptability Statista, https://www.statista.com/statistics/523193/targeting-criteria-of-mobile-advertising-rated-by-mobile-users-in-the-uk/ (last visited December 19, 2024)
Targeting criteria of mobile advertising rated by mobile device owners in the United Kingdom (UK) in 2013, by acceptability [Graph], PwC, May 1, 2013. [Online]. Available: https://www.statista.com/statistics/523193/targeting-criteria-of-mobile-advertising-rated-by-mobile-users-in-the-uk/
