This survey statistic shows the most important attributes of mobile advertising rated by mobile device owners in the United Kingdom (UK) in 2013. The majority of the respondents reported that they valued the relevance of the ad content as well as the duration and size of the advertisement. In contrast, personalization was named by only 9 percent of the mobile device owners.
Attributes of mobile advertising rated by mobile device owners in the United Kingdom (UK) in 2013, by level of importance
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PwC. (May 1, 2013). Attributes of mobile advertising rated by mobile device owners in the United Kingdom (UK) in 2013, by level of importance [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/523176/most-important-attributes-of-mobile-advertising-rated-by-mobile-users-in-the-uk/
PwC. "Attributes of mobile advertising rated by mobile device owners in the United Kingdom (UK) in 2013, by level of importance." Chart. May 1, 2013. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/523176/most-important-attributes-of-mobile-advertising-rated-by-mobile-users-in-the-uk/
PwC. (2013). Attributes of mobile advertising rated by mobile device owners in the United Kingdom (UK) in 2013, by level of importance. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/523176/most-important-attributes-of-mobile-advertising-rated-by-mobile-users-in-the-uk/
PwC. "Attributes of Mobile Advertising Rated by Mobile Device Owners in The United Kingdom (Uk) in 2013, by Level of Importance." Statista, Statista Inc., 1 May 2013, https://www.statista.com/statistics/523176/most-important-attributes-of-mobile-advertising-rated-by-mobile-users-in-the-uk/
PwC, Attributes of mobile advertising rated by mobile device owners in the United Kingdom (UK) in 2013, by level of importance Statista, https://www.statista.com/statistics/523176/most-important-attributes-of-mobile-advertising-rated-by-mobile-users-in-the-uk/ (last visited December 22, 2024)
Attributes of mobile advertising rated by mobile device owners in the United Kingdom (UK) in 2013, by level of importance [Graph], PwC, May 1, 2013. [Online]. Available: https://www.statista.com/statistics/523176/most-important-attributes-of-mobile-advertising-rated-by-mobile-users-in-the-uk/
