During a survey held in early 2023, it was found that at that point in time UK marketers spent approximately 15 percent of their marketing budgets on social media; this value was expected to increase to 26 percent in the coming five years.
Share of social in marketing budgets in the United Kingdom (UK) as of February 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
The CMO Survey. (March 24, 2023). Share of social in marketing budgets in the United Kingdom (UK) as of February 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/521154/social-media-marketing-budget-uk/
The CMO Survey. "Share of social in marketing budgets in the United Kingdom (UK) as of February 2023." Chart. March 24, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/521154/social-media-marketing-budget-uk/
The CMO Survey. (2023). Share of social in marketing budgets in the United Kingdom (UK) as of February 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/521154/social-media-marketing-budget-uk/
The CMO Survey. "Share of Social in Marketing Budgets in The United Kingdom (Uk) as of February 2023." Statista, Statista Inc., 24 Mar 2023, https://www.statista.com/statistics/521154/social-media-marketing-budget-uk/
The CMO Survey, Share of social in marketing budgets in the United Kingdom (UK) as of February 2023 Statista, https://www.statista.com/statistics/521154/social-media-marketing-budget-uk/ (last visited December 22, 2024)
Share of social in marketing budgets in the United Kingdom (UK) as of February 2023 [Graph], The CMO Survey, March 24, 2023. [Online]. Available: https://www.statista.com/statistics/521154/social-media-marketing-budget-uk/