Opinion on buyers turning into tech strategists by using ad tech in the UK 2015

Published by Statista Research Department, Nov 1, 2015
This statistic illustrates the opinion of UK media agencies on whether advertising technology turned buyers into tech strategists in 2015. Of respondents, 65 percent agreed that due to ad tech buyers were becoming tech strategists.

Due to ad tech are buyers evolving into tech strategists?

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Release date

November 2015

Region

United Kingdom

Survey time period

August to September 2015

Number of respondents

200 respondents

Special properties

Individuals from media agencies

Method of interview

Telephone interview

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Statistics on " Digital advertising formats in the United Kingdom (UK) "

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Other statistics that may interest you Digital advertising formats in the United Kingdom (UK)

Overview

8

Audio

7

Banner

6

Classifieds

5

Search

7

Social

7

Video

8

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2

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Digital advertising in CEEAdvertising in PolandDigital advertising in RussiaDigital advertising in PolandAdvertising in Hungary
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