Leading marketing measurement priorities in the UK 2023

Published by Statista Research Department, Jul 23, 2024

During a 2023 survey carried out among in-house and agency marketers, it was found that in-flight campaign optimisation based on data was the factor that mattered most when measuring their marketing campaigns, named by 57 percent of respondents. Accuracy of campaign measurement as well as consistency and comparability of data ranked second, both mentioned by 48 percent of responding marketers.

Leading marketing measurement priorities according to marketers in the United Kingdom (UK) as of September 2023

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Sources

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Release date

November 2023

Region

United Kingdom

Survey time period

August and September 2023

Number of respondents

500*

Special properties

among agency and in-house marketers

Supplementary notes

* The survey was carried out among 500 marketers from Italy, Germany, France, Spain and the UK. A separate number for the UK was not provided.

The source does not provide the exact type of survey.

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