Production value of the advertising and market research industry in Finland 2013-2021

Published by Statista Research Department, Apr 13, 2024

The production value of the advertising and market research industry in Finland increased by 227.7 million euros (+23.2 percent) since the previous year. In total, the production value amounted to 1.2 billion euros in 2021. Over the observed period, the production value has been subject to fluctuation.
The value of production is defined by Eurostat as the amount actually produced by the unit, based on sales, including changes in stocks and the resale of goods and services.

Annual production value of the advertising and market research industry in Finland from 2013 to 2021 (in million euros)

Characteristic	Annual production value in million euros
2021b	1,209.19
2020	981.5
2019	1,347.8
2018	1,271.9
2017b	1,273
2016	1,143.9
2015	1,205.5
2014	1,103
2013b	1,120.8

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Release date

March 2024

More information

Region

Finland

Survey time period

2013 to 2021

Supplementary notes

b: Break in time series.
* Break in time series.
** Data for the year 2009 was not provided by the source.

The source adds the following information: 'Production value measures the amount actually produced by the unit, based on sales, including changes in stocks and the resale of goods and services. The production value is defined as turnover, plus or minus the changes in stocks of finished products, work in progress and goods and services purchased for resale, minus the purchases of goods and services for resale, plus capitalised production, plus other operating income (excluding subsidies). Income and expenditure classified as financial or extra-ordinary in company accounts is excluded from production value.'

Data coverage corresponds to code M73 of CE Rev 2.

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