This statistic illustrates the distribution of advertising types making up short to medium-term media sales in the United Kingdom (UK) in 2015. Of advertising types, TV advertising accounted for a third of media-driven sales during that time.
Share of advertising types making up media-driven sales in the short to medium-term response section in the United Kingdom (UK) in 2015
The source indicates "GroupM employed a combination of analytics methodologies, including econometric modelling and their unique Spotlift tool, which analysed 1.38 million TV spots, spanning 43 advertisers and 9 sectors. Each methodology was tailored to the time period during which the effects of communications were measured: immediate (within 8 minutes), short to medium-term (0-3 months) and long-term (c. 3-24 months)."
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Thinkbox. (November 6, 2015). Share of advertising types making up media-driven sales in the short to medium-term response section in the United Kingdom (UK) in 2015 [Graph]. In Statista. Retrieved January 03, 2025, from https://www.statista.com/statistics/519961/media-driven-sales-short-medium-term-by-advertising-type-uk/
Thinkbox. "Share of advertising types making up media-driven sales in the short to medium-term response section in the United Kingdom (UK) in 2015." Chart. November 6, 2015. Statista. Accessed January 03, 2025. https://www.statista.com/statistics/519961/media-driven-sales-short-medium-term-by-advertising-type-uk/
Thinkbox. (2015). Share of advertising types making up media-driven sales in the short to medium-term response section in the United Kingdom (UK) in 2015. Statista. Statista Inc.. Accessed: January 03, 2025. https://www.statista.com/statistics/519961/media-driven-sales-short-medium-term-by-advertising-type-uk/
Thinkbox. "Share of Advertising Types Making up Media-driven Sales in The Short to Medium-term Response Section in The United Kingdom (Uk) in 2015." Statista, Statista Inc., 6 Nov 2015, https://www.statista.com/statistics/519961/media-driven-sales-short-medium-term-by-advertising-type-uk/
Thinkbox, Share of advertising types making up media-driven sales in the short to medium-term response section in the United Kingdom (UK) in 2015 Statista, https://www.statista.com/statistics/519961/media-driven-sales-short-medium-term-by-advertising-type-uk/ (last visited January 03, 2025)
Share of advertising types making up media-driven sales in the short to medium-term response section in the United Kingdom (UK) in 2015 [Graph], Thinkbox, November 6, 2015. [Online]. Available: https://www.statista.com/statistics/519961/media-driven-sales-short-medium-term-by-advertising-type-uk/
