Women constitute the largest group of e-commerce buyers in Brazil. In 2023, they accounted for nearly six out of every ten digital buyers in Brazilian e-commerce, marking a steady increase from 54 percent in 2018.
Distribution of digital buyers in Brazil from 2018 to 2023, by gender
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Associação Brasileira de Comércio Eletrônico. (June 28, 2024). Distribution of digital buyers in Brazil from 2018 to 2023, by gender [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/519739/gender-distribution-of-online-shoppers-in-brazil/
Associação Brasileira de Comércio Eletrônico. "Distribution of digital buyers in Brazil from 2018 to 2023, by gender." Chart. June 28, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/519739/gender-distribution-of-online-shoppers-in-brazil/
Associação Brasileira de Comércio Eletrônico. (2024). Distribution of digital buyers in Brazil from 2018 to 2023, by gender. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/519739/gender-distribution-of-online-shoppers-in-brazil/
Associação Brasileira de Comércio Eletrônico. "Distribution of Digital Buyers in Brazil from 2018 to 2023, by Gender." Statista, Statista Inc., 28 Jun 2024, https://www.statista.com/statistics/519739/gender-distribution-of-online-shoppers-in-brazil/
Associação Brasileira de Comércio Eletrônico, Distribution of digital buyers in Brazil from 2018 to 2023, by gender Statista, https://www.statista.com/statistics/519739/gender-distribution-of-online-shoppers-in-brazil/ (last visited December 30, 2024)
Distribution of digital buyers in Brazil from 2018 to 2023, by gender [Graph], Associação Brasileira de Comércio Eletrônico, June 28, 2024. [Online]. Available: https://www.statista.com/statistics/519739/gender-distribution-of-online-shoppers-in-brazil/
