A 2019 survey revealed that Gen Z consumers in the United States made 55 percent of their online purchases via smartphone, more than any other generation. In contrast, only 42 percent of Millennial respondents stated that they made most their purchases via smartphone.
Devices most frequently used for online shopping among consumers in the United States in 2019, by generation
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Devices most frequently used for online shopping among consumers in the United States in 2019, by generation
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The source defines Gen Z as consumers ages 18-21; Millennials ages 22-40; Gen X and baby boomers ages 41-70+ Values may not add up to 100 percent due to rounding.
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Feedvisor. (December 10, 2019). Devices most frequently used for online shopping among consumers in the United States in 2019, by generation [Graph]. In Statista. Retrieved March 15, 2025, from https://www.statista.com/statistics/518925/online-shopping-device-share-age/
Feedvisor. "Devices most frequently used for online shopping among consumers in the United States in 2019, by generation." Chart. December 10, 2019. Statista. Accessed March 15, 2025. https://www.statista.com/statistics/518925/online-shopping-device-share-age/
Feedvisor. (2019). Devices most frequently used for online shopping among consumers in the United States in 2019, by generation. Statista. Statista Inc.. Accessed: March 15, 2025. https://www.statista.com/statistics/518925/online-shopping-device-share-age/
Feedvisor. "Devices Most Frequently Used for Online Shopping among Consumers in The United States in 2019, by Generation." Statista, Statista Inc., 10 Dec 2019, https://www.statista.com/statistics/518925/online-shopping-device-share-age/
Feedvisor, Devices most frequently used for online shopping among consumers in the United States in 2019, by generation Statista, https://www.statista.com/statistics/518925/online-shopping-device-share-age/ (last visited March 15, 2025)
Devices most frequently used for online shopping among consumers in the United States in 2019, by generation [Graph], Feedvisor, December 10, 2019. [Online]. Available: https://www.statista.com/statistics/518925/online-shopping-device-share-age/
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