A 2019 survey revealed that Gen Z consumers in the United States made 55 percent of their online purchases via smartphone, more than any other generation. In contrast, only 42 percent of Millennial respondents stated that they made most their purchases via smartphone.
Devices most frequently used for online shopping among consumers in the United States in 2019, by generation
The source defines Gen Z as consumers ages 18-21; Millennials ages 22-40; Gen X and baby boomers ages 41-70+ Values may not add up to 100 percent due to rounding.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Feedvisor. (December 10, 2019). Devices most frequently used for online shopping among consumers in the United States in 2019, by generation [Graph]. In Statista. Retrieved December 20, 2024, from https://www.statista.com/statistics/518925/online-shopping-device-share-age/
Feedvisor. "Devices most frequently used for online shopping among consumers in the United States in 2019, by generation." Chart. December 10, 2019. Statista. Accessed December 20, 2024. https://www.statista.com/statistics/518925/online-shopping-device-share-age/
Feedvisor. (2019). Devices most frequently used for online shopping among consumers in the United States in 2019, by generation. Statista. Statista Inc.. Accessed: December 20, 2024. https://www.statista.com/statistics/518925/online-shopping-device-share-age/
Feedvisor. "Devices Most Frequently Used for Online Shopping among Consumers in The United States in 2019, by Generation." Statista, Statista Inc., 10 Dec 2019, https://www.statista.com/statistics/518925/online-shopping-device-share-age/
Feedvisor, Devices most frequently used for online shopping among consumers in the United States in 2019, by generation Statista, https://www.statista.com/statistics/518925/online-shopping-device-share-age/ (last visited December 20, 2024)
Devices most frequently used for online shopping among consumers in the United States in 2019, by generation [Graph], Feedvisor, December 10, 2019. [Online]. Available: https://www.statista.com/statistics/518925/online-shopping-device-share-age/
