Digital Market Outlook: UK online car rentals users by income 2017

The graph illustrates the distribution of users in the online car rentals segment in the United Kingdom in 2017, broken down by income. In 2017, it was reported that users with low income accounted for 15.3 percent of online car rental users. An overview of all Digital Markets can be found here.
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Distribution of users in the online car rentals segment in the United Kingdom (UK) in 2017, by income

Characteristic	Share of users
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-	-
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Release date

January 2017

More information

Region

United Kingdom

Survey time period

January 2018

Supplementary notes

* Income is defined as personal net income and is divided into three categories:
- Low income is defined as the country-specific bottom third of the personal income allocation.
- Medium income is defined as the country-specific average third of the personal income allocation.
- High income is defined as the country-specific top third of the personal income allocation.

The car rentals segment contains vehicle rentals for private use that have been booked via the Internet or an app. This segment takes into account time-based rental deals with upfront fixed costs from professional car rental services such as SIXT, Hertz, and Budget.

The following are not included: carpools, chauffeur services, taxis, or car-sharing offers with usage-based or quote-based pricing models.
Further information on methodology can be found here.

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