Digital Market Outlook: users of online flight booking in the UK 2017, by income

Share of users in the online flight booking segment in the United Kingdom (UK) in 2017, by income

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Release date

April 2018

Region

United Kingdom

Survey time period

January 2018

Supplementary notes

* Income is defined as personal net income and is divided into three categories:
- Low income is defined as the country-specific bottom third of the personal income allocation.
- Medium income is defined as the country-specific average third of the personal income allocation.
- High income is defined as the country-specific top third of the personal income allocation.

The flights segment contains air travel booked over the Internet, independent of whether the travel is booked directly from an airline’s website or through an online travel agency (OTA). The booking volume includes all booked flights made by users from the selected region, independent of the departure and arrival airports relating to the booked flights. Users represent people who booked flights, independent of the number of travelers.

Offline bookings made, for example, in a travel agent’s office or by telephone are not included; a prerequisite for this segment is an online checkout process.

Further information on methodology can be found here.

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