Most creative ad campaigns in Germany 2023

Published by Statista Research Department, May 16, 2024
In 2023, the campaign "Cheat Cookies" for Oreos was awarded the title of the most creative advertising campaign in Germany. The campaign was created by the agency Saatchi & Saatchi Düsseldorf.

Most creative advertising campaigns in Germany in 2023 (index score)

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Source

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Release date

March 2024

Region

Germany

Survey time period

2023

Supplementary notes

The source provides the following information about the methodology: "The WARC Effective 100 is a ranking of the world’s most awarded campaigns and companies for effectiveness. It compiles the results of award shows that ran the year prior to its publication (e.g. the 2024 rankings reflect the results of award shows that ran in 2023)."

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Statistics on " Advertising in Germany "

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Other statistics that may interest you Advertising in Germany

Overview

7

Television advertising

7

Print advertising

6

Internet advertising

8

Radio advertising

6

Out-of-home and cinema advertising

6

Agency rankings

4

Advertising impact

3

Forecasts

8

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