In 2023, the campaign "Cheat Cookies" for Oreos was awarded the title of the most creative advertising campaign in Germany. The campaign was created by the agency Saatchi & Saatchi Düsseldorf.
Most creative advertising campaigns in Germany in 2023
(index score)
Campaign
Brand
Agency
Category
Number of points
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The source provides the following information about the methodology: "The WARC Effective 100 is a ranking of the world’s most awarded campaigns and companies for effectiveness. It compiles the results of award shows that ran the year prior to its publication (e.g. the 2024 rankings reflect the results of award shows that ran in 2023)."
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WARC. (March 11, 2024). Most creative advertising campaigns in Germany in 2023 (index score) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/518606/top-ad-campaigns-in-germany/
WARC. "Most creative advertising campaigns in Germany in 2023 (index score)." Chart. March 11, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/518606/top-ad-campaigns-in-germany/
WARC. (2024). Most creative advertising campaigns in Germany in 2023 (index score). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/518606/top-ad-campaigns-in-germany/
WARC. "Most Creative Advertising Campaigns in Germany in 2023 (Index Score)." Statista, Statista Inc., 11 Mar 2024, https://www.statista.com/statistics/518606/top-ad-campaigns-in-germany/
WARC, Most creative advertising campaigns in Germany in 2023 (index score) Statista, https://www.statista.com/statistics/518606/top-ad-campaigns-in-germany/ (last visited August 24, 2024)
Most creative advertising campaigns in Germany in 2023 (index score) [Graph], WARC, March 11, 2024. [Online]. Available: https://www.statista.com/statistics/518606/top-ad-campaigns-in-germany/