Leading media agencies in Poland 2019

Wavemaker led the ranking WARC 100 Effective among media agencies located in Poland in 2019, receiving 35 points. It was followed by MediaCom with 20.6 points and Starcom with 18.6 points.

Who are the leaders?

Wavemaker, formerly called MEC, was founded in 2002 and launched in Poland in 2016. Wavemaker and MediaCom are both part of GroupM, the world’s largest advertising media company which handles about one third of the world’s media billings. Starcom, on the other hand, is part of the French advertising and PR company Publicis Media. All three agencies emphasize the importance of combining human creativity and boldness with data and technology in their mission to help brands develop.

Leading media agencies worldwide

The Polish branches of Wavemaker, MediaCom, and Starcom were included in the list of 20 best performing media agencies in Europe. These three agencies were among the leaders not only in Poland, but also in other European countries like Germany or the United Kingdom and in the Asia-Pacific region.