There were three agencies from Germany in the top 50 most creative agencies worldwide ranking in 2023. Serviceplan from Munich, with 430.5 points, Saatchi & Saatchi from Düsseldorf with 215.6 points, and Ogilvy fro Frankfurt with 179.7 points. The global ranking was topped by BETC from Paris of Havas Creative Group, with 664.3 points.
Most creative advertising agencies in Germany in 2023
(index score)
The source provides the following information about the methodology: "The WARC Effective 100 is a ranking of the world’s most awarded campaigns and companies for effectiveness. It compiles the results of award shows that ran the year prior to its publication (e.g. the 2023 rankings reflect the results of award shows that ran in 2022)."
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WARC. (March 11, 2024). Most creative advertising agencies in Germany in 2023 (index score) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/518533/top-creative-ad-agencies-in-germany/
WARC. "Most creative advertising agencies in Germany in 2023 (index score)." Chart. March 11, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/518533/top-creative-ad-agencies-in-germany/
WARC. (2024). Most creative advertising agencies in Germany in 2023 (index score). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/518533/top-creative-ad-agencies-in-germany/
WARC. "Most Creative Advertising Agencies in Germany in 2023 (Index Score)." Statista, Statista Inc., 11 Mar 2024, https://www.statista.com/statistics/518533/top-creative-ad-agencies-in-germany/
WARC, Most creative advertising agencies in Germany in 2023 (index score) Statista, https://www.statista.com/statistics/518533/top-creative-ad-agencies-in-germany/ (last visited December 22, 2024)
Most creative advertising agencies in Germany in 2023 (index score) [Graph], WARC, March 11, 2024. [Online]. Available: https://www.statista.com/statistics/518533/top-creative-ad-agencies-in-germany/