D. Tighe
Research expert covering consumer behavior, sporting goods retail, and the global toy industry.
Get in touch with us nowIn the financial year ended March 31, 2024, Under Armour's North American region generated the majority of the company's total revenues, namely 3.5 billion U.S. dollars. Under Armour is an American sporting goods manufacturer, based in Baltimore, Maryland, United States. The company is widely known for its partnership with NBA athlete Stephen Curry, who is the face of their footwear line.
Although Under Armour has grown considerably in a short span of time, it remains behind rivals, Adidas and fellow U.S. sportswear company, Nike, in terms of North American and global net sales. Be that as it may, Under Armour has been increasing in popularity in U.S. sports. In the National Basketball Association, Stephen Curry and LeBron James are seen as sporting rivals, personifying the relationship between Under Armour and Nike as sportswear brands. The company reached a 10-year agreement with Major League Baseball to become their official on-field uniform provider as of 2020. In golf, Under Armour has a partnership with Jordan Spieth, a three-time major winner.
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.