This statistic shows the share of internet users, by age group, that reported they would switch off ad blocker if requested by a website in order to access content in the United Kingdom in 2016, by type of website. Almost half of those aged 18 to 24 said they would switch ads off on sites they frequently visit.
Share of users that would switch off ad blocker if requested by a site to access content in the United Kingdom (UK) in February 2016, by type of website and age
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Share of users that would switch off ad blocker if requested by a site to access content in the United Kingdom (UK) in February 2016, by type of website and age
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IAB UK. (March 1, 2016). Share of users that would switch off ad blocker if requested by a site to access content in the United Kingdom (UK) in February 2016, by type of website and age [Graph]. In Statista. Retrieved April 22, 2025, from https://www.statista.com/statistics/517829/switching-off-ad-blocker-when-requested-uk/
IAB UK. "Share of users that would switch off ad blocker if requested by a site to access content in the United Kingdom (UK) in February 2016, by type of website and age ." Chart. March 1, 2016. Statista. Accessed April 22, 2025. https://www.statista.com/statistics/517829/switching-off-ad-blocker-when-requested-uk/
IAB UK. (2016). Share of users that would switch off ad blocker if requested by a site to access content in the United Kingdom (UK) in February 2016, by type of website and age . Statista. Statista Inc.. Accessed: April 22, 2025. https://www.statista.com/statistics/517829/switching-off-ad-blocker-when-requested-uk/
IAB UK. "Share of Users That Would Switch off Ad Blocker If Requested by a Site to Access Content in The United Kingdom (Uk) in February 2016, by Type of Website and Age ." Statista, Statista Inc., 1 Mar 2016, https://www.statista.com/statistics/517829/switching-off-ad-blocker-when-requested-uk/
IAB UK, Share of users that would switch off ad blocker if requested by a site to access content in the United Kingdom (UK) in February 2016, by type of website and age Statista, https://www.statista.com/statistics/517829/switching-off-ad-blocker-when-requested-uk/ (last visited April 22, 2025)
Share of users that would switch off ad blocker if requested by a site to access content in the United Kingdom (UK) in February 2016, by type of website and age [Graph], IAB UK, March 1, 2016. [Online]. Available: https://www.statista.com/statistics/517829/switching-off-ad-blocker-when-requested-uk/
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