The source provides the following information about the methodology: "The WARC Effective 100 is a ranking of the worldās most awarded campaigns and companies for effectiveness. It compiles the results of award shows that ran the year prior to its publication (e.g. the 2023 rankings reflect the results of award shows that ran in 2022)."
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WARC. (March 18, 2023). Most effective advertisers in the United Kingdom (UK) in 2022 (index score) [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/517769/best-advertisers-in-the-uk/
WARC. "Most effective advertisers in the United Kingdom (UK) in 2022 (index score)." Chart. March 18, 2023. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/517769/best-advertisers-in-the-uk/
WARC. (2023). Most effective advertisers in the United Kingdom (UK) in 2022 (index score). Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/517769/best-advertisers-in-the-uk/
WARC. "Most Effective Advertisers in The United Kingdom (Uk) in 2022 (Index Score)." Statista, Statista Inc., 18 Mar 2023, https://www.statista.com/statistics/517769/best-advertisers-in-the-uk/
WARC, Most effective advertisers in the United Kingdom (UK) in 2022 (index score) Statista, https://www.statista.com/statistics/517769/best-advertisers-in-the-uk/ (last visited November 23, 2024)
Most effective advertisers in the United Kingdom (UK) in 2022 (index score) [Graph], WARC, March 18, 2023. [Online]. Available: https://www.statista.com/statistics/517769/best-advertisers-in-the-uk/