This statistic has been taken from the 2015 GfK Roper Reports. It shows the aggregated results of online and in-person surveys conducted in 27 countries around the world in 2015. Participants were asked which amenties their households have. Multiple answers were possible. Some 43.24 percent of worldwide survey respondents stated that they owned a portable digital music player.
GfK Roper Reports Worldwide are designed as a global data and insight service, aiming to provide a longitudinal view on how consumers' everyday lives are changing. Data is collected for more than 20 countries using a standardized framework to provide the possibility of comparing multiple countries.
For further information on the Gfk Roper Reports, contact GfK.
The GfK Group, founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.
Consumers worldwide: Which of these gadgets and amenities, if any, does your household have?
online data: March 16, 2015 to June 10, 2015; in-person data: March 21, 2015 to May 1, 2015
Number of respondents
32,755 respondents from 27 countries
Age group
15 years and older
Method of interview
Face-to-face interview, online survey
Supplementary notes
This question was phrased by the source as follows: "Which of these things, if any, does your household have? Select all that apply."
The following countries were part of the survey: Argentina, Australia, Belgium, Brazil, Canada, China, Czechia, Egypt, France, Germany, Hong Kong, India, Indonesia, Italy, Japan, Mexico, Netherlands, Poland, Russia, South Africa, South Korea, Spain, Sweden, Thailand, Turkey, United Kingdom, United States.
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GfK. (August 31, 2015). Consumers worldwide: Which of these gadgets and amenities, if any, does your household have? [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/517684/frequency-of-amenities-owned-worldwide/
GfK. "Consumers worldwide: Which of these gadgets and amenities, if any, does your household have?." Chart. August 31, 2015. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/517684/frequency-of-amenities-owned-worldwide/
GfK. (2015). Consumers worldwide: Which of these gadgets and amenities, if any, does your household have?. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/517684/frequency-of-amenities-owned-worldwide/
GfK. "Consumers Worldwide: Which of These Gadgets and Amenities, If Any, Does Your Household Have?." Statista, Statista Inc., 31 Aug 2015, https://www.statista.com/statistics/517684/frequency-of-amenities-owned-worldwide/
GfK, Consumers worldwide: Which of these gadgets and amenities, if any, does your household have? Statista, https://www.statista.com/statistics/517684/frequency-of-amenities-owned-worldwide/ (last visited November 23, 2024)
Consumers worldwide: Which of these gadgets and amenities, if any, does your household have? [Graph], GfK, August 31, 2015. [Online]. Available: https://www.statista.com/statistics/517684/frequency-of-amenities-owned-worldwide/
