Apple - statistics & facts

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Key insights

Brand value of Apple
1.02tr USD
Apple’s annual revenue 2024
391bn USD
Apple’s R&D expenditure 2024
31.4bn USD

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Overview

  • Premium Statistic IT devices total spending worldwide 2012-2025
  • Premium Statistic Revenue of the smartphones industry worldwide 2019-2029
  • Premium Statistic Global smartphone shipments by quarter 2009-2024
  • Premium Statistic Global revenue of PCs 2018-2028
  • Premium Statistic Global PC unit shipments 2009-2024, by quarter
  • Premium Statistic Revenue of the tablets industry worldwide 2019-2029
  • Premium Statistic Worldwide tablet shipments 2010-2024, by quarter
  • Premium Statistic Total wearable device unit shipments worldwide 2014-2028
  • Premium Statistic Revenue of the VR headsets industry worldwide 2019-2029
  • Premium Statistic AR/VR headset shipments worldwide 2020-2023

Financials

  • Premium Statistic Apple revenue worldwide 2004-2024
  • Premium Statistic Revenue of Apple by fiscal quarter 2005-2024
  • Premium Statistic Apple's revenue broken down by operating segments 2012-2025, by quarter
  • Premium Statistic Apple's revenue broken down by geographical region 2012-2025, by quarter
  • Basic Statistic Apple net income 2005-2024
  • Premium Statistic Apple number of employees 2005-2024

iPhone

Mac and iPad

  • Premium Statistic Apple's revenue from Mac computers worldwide 2006-2025
  • Premium Statistic Apple Mac shipments worldwide 2006-2024, by quarter
  • Premium Statistic macOS version market share worldwide 2018-2024
  • Premium Statistic Apple's global revenue from iPad sales 2010-2025
  • Premium Statistic iPad revenue as share of Apple's total revenue 2010-2024, by quarter
  • Premium Statistic Apple iPad global unit sales by quarter 2012-2024
  • Premium Statistic Tablet Apple iOS version market share worldwide 2018-2024

Apple Vision Pro

Services

  • Premium Statistic Revenue of Apple from services segment 2013-2024
  • Premium Statistic Services revenue as share of Apple's total revenue 2015-2025, by quarter
  • Premium Statistic Apple App Store: number of available apps Q2 2024, by category
  • Basic Statistic Most popular Apple App Store categories 2024

Competitors

Investments and sustainability

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