Reasons for personal grooming in Canada 2015, by gender

Leading reasons for personal grooming among Canadian consumers in 2015, by gender

CharacteristicMenWomen
To feel good about myself 51% 68%
To please my spouse or partner 33% 26%
To make a good first impression 29% 31%
To feel in control 26% 30%
To express my individuality - 28%
To make a good impression on those I find attractive 26% -
Created with Highcharts 7.2.2Percentage of respondents68%68%26%26%31%31%30%30%28%28%51%51%33%33%29%29%26%26%26%26%MenWomenTo feel good about myselfTo please my spouse or partnerTo make a good first impressionTo feel in controlTo express my individualityTo make a good impression on those I find attractive
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%
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Source

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Release date

January 2016

Region

Canada

Survey time period

June 2015

Number of respondents

1,012 respondents

Age group

15 years and older

Special properties

Only the top five responses were reported for each gender.

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.
The survey question was phrased “Here are the reasons some people have given for trying to look their best. For each one, please indicate if it is a major reason why you try to look your best."

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