This survey illustrates the share of companies that report areas of strength in digital capabilities in the digital customer engagement sector in the United Kingdom (UK) in 2015. The largest share of companies in this sector (62 percent) responded that using social media to understand and influence customers was their current strength.
Share of companies reporting areas of strength in digital customer engagement in the United Kingdom (UK) in 2015
Characteristic
Share of respondents
Delivering more customised products
51%
Using customer feedback to improve service
54%
Using customers as advocates & promoters
55%
Using social media to understand and influence customers
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Oxford Economics, & Virgin Media. (January 12, 2016). Share of companies reporting areas of strength in digital customer engagement in the United Kingdom (UK) in 2015 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/516925/uk-areas-of-strength-in-the-digital-customer-engagemen-survey/
Oxford Economics, und Virgin Media. "Share of companies reporting areas of strength in digital customer engagement in the United Kingdom (UK) in 2015." Chart. January 12, 2016. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/516925/uk-areas-of-strength-in-the-digital-customer-engagemen-survey/
Oxford Economics, Virgin Media. (2016). Share of companies reporting areas of strength in digital customer engagement in the United Kingdom (UK) in 2015. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/516925/uk-areas-of-strength-in-the-digital-customer-engagemen-survey/
Oxford Economics, and Virgin Media. "Share of Companies Reporting Areas of Strength in Digital Customer Engagement in The United Kingdom (Uk) in 2015." Statista, Statista Inc., 12 Jan 2016, https://www.statista.com/statistics/516925/uk-areas-of-strength-in-the-digital-customer-engagemen-survey/
Oxford Economics & Virgin Media, Share of companies reporting areas of strength in digital customer engagement in the United Kingdom (UK) in 2015 Statista, https://www.statista.com/statistics/516925/uk-areas-of-strength-in-the-digital-customer-engagemen-survey/ (last visited December 22, 2024)
Share of companies reporting areas of strength in digital customer engagement in the United Kingdom (UK) in 2015 [Graph], Oxford Economics, & Virgin Media, January 12, 2016. [Online]. Available: https://www.statista.com/statistics/516925/uk-areas-of-strength-in-the-digital-customer-engagemen-survey/
