Market share of store brands in Germany 2021-2022, by near-food product group

Published by Statista Research Department, Oct 26, 2023
This statistic shows the market share of store brands in Germany in 2021 and 2022, broken down by near-food product group. In 2022, store brands had a market share of roughly 19 percent in the laundry detergent segment.

Market share of store brands in Germany in 2021 and 2022, by near-food product group

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Release date

May 2023

Region

Germany

Survey time period

2021 and 2022

Special properties

Share in terms of value in food retail revenue and drugstores

Supplementary notes

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