Digital Market Outlook: UK online hotel booking users by income 2017

The graph illustrates the share of online hotel booking users in the United Kingdom (UK) in 2017, by income. As of 2017, it was found that the share of low income online hotel booking users was at 21.8 percent. An overview of all Digital Markets can be found here.
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Share of online hotel booking users in the United Kingdom (UK) in 2017, by income

Characteristic	Share of users
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Release date

January 2018

More information

Region

United Kingdom

Survey time period

2017

Supplementary notes

* Income is defined as personal net income and is divided into three categories:
- Low income is defined as the country-specific bottom third of the personal income allocation.
- Medium income is defined as the country-specific average third of the personal income allocation.
- High income is defined as the country-specific top third of the personal income allocation.

The hotels segment includes hotels and professionally-run guest houses. These accommodations can be booked directly via the provider’s website, through a tour operator or an online travel agency (OTA). Well-known providers are Hotels.com, trivago, and Booking.com. Users represent the people booked the hotels, independent of the number of guests staying at the accommodation on that booking.

Offline bookings made, for example, in a travel agent’s office or by telephone are not included; a prerequisite for this segment is an online checkout process on the website of the accommodation provider. Furthermore, private accommodation and holiday flats, as well as private room and accommodation rentals that are booked via portals such as Airbnb are not included.

Further information on methodology can be found here.

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