DMO: UK online package holiday booking users by income 2017

The graph illustrates the share of online package holiday users in the United Kingdom in 2017, broken down by income. As of 2017, it was found that the share of low income online package holiday users was at 22.3 percent. An overview of all Digital Markets can be found here.
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Share of online package holiday bookings users in the United Kingdom (UK) in 2017, by income

Characteristic	Share of users
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Release date

January 2018

More information

Region

United Kingdom

Survey time period

2017

Supplementary notes

* Income is defined as personal net income and is divided into three categories:
- Low income is defined as the country-specific bottom third of the personal income allocation.
- Medium income is defined as the country-specific average third of the personal income allocation.
- High income is defined as the country-specific top third of the personal income allocation.

The package holidays segment comprises of travel deals booked via the Internet using online travel agencies (e.g. Opodo, Expedia) or directly from a tour operator (e.g. TUI, Thomas Cook). Package holidays normally contain travel and accommodation sold for one price, although optional further provisions can be included such as catering and tourist services. Users represent the people who booked the package holidays, independent of the number of people travelling on that booking.

Offline bookings made, for example, in a travel agent’s office or by telephone are not included; a prerequisite for this segment is an online checkout process.

Further information on methodology can be found here.

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