Market share of manufacturer and store brands in Germany 2013 -2020, by brand segment

Published by Statista Research Department, Mar 9, 2023
This statistic illustrates the market share development of manufacturer and store brands in Germany from 2013 to 2020, broken down by brand segment. In 2020, entry level priced store brands had a revenue share of roughly 22.5 percent in German FMCG retail sales (excl. fresh products).

Market share of manufacturer and store brands in Germany from 2013 to 2020, by brand segment

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Release date

April 2021

Region

Germany

Survey time period

2013 to 2020

Supplementary notes

FMCG excl. fresh goods; food retail trade, drugstores and specialist trade, 324 product groups, individual years.

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