Market share of store brands in Germany 2012-2020

Published by Statista Research Department, Jan 12, 2023
This statistic illustrates the estimated market share of store brands in Germany from 2012 to 2020. In 2020, store brands had a market share of roughly 35.3 percent in German fast moving consumer goods (FMCG) sales.

Market share of store brands in Germany from 2012 to 2020

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Release date

April 2021

Region

Germany

Survey time period

2012 to 2020

Supplementary notes

LEH+DM+FH; 324 product groups.

Prior year figures were taken from previous publications.

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