Netflix brand profile in the United States 2022
When it comes to video-on-demand users, brand awareness of Netflix is at 94% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Netflix in the United States?
In total, 62% of U.S. video-on-demand users say they like Netflix. However, in actuality, among the 94% of U.S. respondents who know Netflix, 66% of people like the brand.
What is the usage share of Netflix in the United States?
All in all, 59% of video-on-demand users in the United States use Netflix. That means, of the 94% who know the brand, 63% use them.
How loyal are the users of Netflix?
Around 53% of video-on-demand users in the United States say they are likely to use Netflix again. Set in relation to the 59% usage share of the brand, this means that 90% of their users show loyalty to the brand.
What's the buzz around Netflix in the United States?
In March 2022, about 43% of U.S. video-on-demand users had heard about Netflix in the media, on social media, or in advertising over the past four weeks. Of the 94% who know the brand, that's 46%, meaning at the time of the survey there's some buzz around Netflix in the United States.
Find more relevant information on Netflix as a VoD brand on our in depth Netflix brand profile in the U.S. page, additionally providing you with a brand profile breakdown by generations, as well as a look at the most important life aspects of the brand's customers.