Ranking of retail companies based on ad expenditure in Germany 2023

Published by Statista Research Department, Jun 25, 2024

In 2023, the Aldi Group made it to the second place in the list of retailers with the highest advertising expenditure, with total marketing costs of around 439.8 million euros. Of that, the subsidiary company Aldi Nord alone accounted for 116.7 million euros. Lidl had the highest ad spend in Germany among other retail companies at 509.8 million euros.

Leading retail companies based on advertising expenditure in Germany in 2023 (in million euros)

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Release date

January 2024

Region

Germany

Survey time period

2023

Special properties

Excl. DIY stores and textile stores

Supplementary notes

Gross investments in in traditional ad formats including online advertising (excluding discount campaigns, ad leaflet spending, point-of-sale materials); by distribution channel, trade advertising (excluding additional operators, e.g. travel) and excluding personnel advertising, including image advertising. ¹ Entire business: e-commerce, e-food, cloud

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Statistics on " Retail in Germany "

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Other statistics that may interest you Retail in Germany

Overview

7

Economic situation

8

Sales revenue

8

Companies and employees

8

Distribution channels

5

E-commerce

5

Further related statistics

19

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Statistics

Topics

Retail in GermanyRetail market worldwideRetail trade in EuropeRetail market in the United StatesRetail chains in China
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