Ranking of retail companies based on ad expenditure in Germany 2023

Leading retail companies based on advertising expenditure in Germany in 2023

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Release date

January 2024

Region

Germany

Survey time period

2023

Special properties

Excl. DIY stores and textile stores

Supplementary notes

Gross investments in in traditional ad formats including online advertising (excluding discount campaigns, ad leaflet spending, point-of-sale materials); by distribution channel, trade advertising (excluding additional operators, e.g. travel) and excluding personnel advertising, including image advertising. ¹ Entire business: e-commerce, e-food, cloud

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Statistics on " Retail in Germany "

Other statistics that may interest you Retail in Germany

Overview

7

Economic situation

8

Sales revenue

8

Companies and employees

8

Distribution channels

5

E-commerce

5

Further related statistics

19
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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