Digital Market Outlook: UK eHealth fitness users 2022

The graph presents the users of eHealth fitness products in the United Kingdom in 2016, and provides a forecast thereof until 2022. The number of eHealth fitness users is expected to grow from approximately nine million in 2017 to around fourteen million in 2022. An overview of all Digital Markets can be found here.
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Number of users in the eHealth fitness segment in the United Kingdom (UK) from 2016 to 2022 (in millions)

Characteristic	Number of users in million
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Release date

March 2018

More information

Region

United Kingdom

Survey time period

2017

Supplementary notes

* Estimate.

The Fitness segment contains the user and revenue development of two product categories: (1) portable, connected fitness devices (“Wearables”) and (2) digital fitness and nutrition applications for use with a smartphone and/or tablet (“Apps”).

The “Wearables” segment includes devices that are explicitly intended for fitness. In particular, fitness wristwear which is equipped with sensors and activity trackers that measure and analyze the physical activity and body functions of the wearer (e.g. number of steps taken, movement, pulse and temperature). Well-known examples of fitness wearables are the fitness bands from fitbit, Jawbone, the Chinese manufacturer Xiaomi, and the Nike Fuelband. Smartwatches are not considered here as dedicated fitness equipment; therefore they are excluded from the market segment. However, in the future it is expected that there will be an increasing convergence of smartwatches and fitness bands.
Further information on methodology can be found here.

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