This statistic presents the share of consumers using a dedicated store app while shopping in the United Kingdom according to a survey conducted between November 2015 and January 2016. Of respondents, 17 percent said they use the official app for the store they purchased from during this period to make purchases, while 9 percent use the apps to check items.
* Survey data was collected from over 1600 KPMG UK employees and 250 retailers during Black Friday and Christmas period (8 week period from November 2015 to January 2016).
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KPMG. (February 4, 2016). Do you use the official app for the store? [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/514972/omnichannel-retail-store-app-usage-united-kingdom-uk/
KPMG. "Do you use the official app for the store?." Chart. February 4, 2016. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/514972/omnichannel-retail-store-app-usage-united-kingdom-uk/
KPMG. (2016). Do you use the official app for the store?. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/514972/omnichannel-retail-store-app-usage-united-kingdom-uk/
KPMG. "Do You Use The Official App for The Store?." Statista, Statista Inc., 4 Feb 2016, https://www.statista.com/statistics/514972/omnichannel-retail-store-app-usage-united-kingdom-uk/
KPMG, Do you use the official app for the store? Statista, https://www.statista.com/statistics/514972/omnichannel-retail-store-app-usage-united-kingdom-uk/ (last visited August 25, 2024)
Do you use the official app for the store? [Graph], KPMG, February 4, 2016. [Online]. Available: https://www.statista.com/statistics/514972/omnichannel-retail-store-app-usage-united-kingdom-uk/