This statistic presents the share of consumers with an online customer account in the United Kingdom as a of a survey conducted between November 2015 and January 2016. According to the survey, 82 percent of consumers who shopped online during this period had an online account with the store. Of those shopping on in stores on the high street, 58 percent had an online account with the store they purchased from.
* Survey data was collected from over 1600 KPMG UK employees and 250 retailers during Black Friday and Christmas period (8 week period from November 2015 to January 2016).
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KPMG. (February 4, 2016). Do you have an online account with the store? [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/514970/shoppers-with-online-customer-account-united-kingdom-uk/
KPMG. "Do you have an online account with the store?." Chart. February 4, 2016. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/514970/shoppers-with-online-customer-account-united-kingdom-uk/
KPMG. (2016). Do you have an online account with the store?. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/514970/shoppers-with-online-customer-account-united-kingdom-uk/
KPMG. "Do You Have An Online Account with The Store?." Statista, Statista Inc., 4 Feb 2016, https://www.statista.com/statistics/514970/shoppers-with-online-customer-account-united-kingdom-uk/
KPMG, Do you have an online account with the store? Statista, https://www.statista.com/statistics/514970/shoppers-with-online-customer-account-united-kingdom-uk/ (last visited August 25, 2024)
Do you have an online account with the store? [Graph], KPMG, February 4, 2016. [Online]. Available: https://www.statista.com/statistics/514970/shoppers-with-online-customer-account-united-kingdom-uk/