This statistic presents the share of intentional returns of online purchases in the United Kingdom (UK) between November 2015 and January 2016, listed by category. Of purchases analysed as part of the survey, 15 percent were ordered with the intention to test and return them. Almost a quarter of fashion items purchased were intentional returns.
Intentional returns of online purchases in the United Kingdom (UK) between November 2015 and January 2016, by category*
* Intentional returns refers to duplicate items purchased to test and then return. ** Survey data was collected from over 1600 KPMG UK employees and 250 retailers during Black Friday and Christmas period (8 week period from November 2015 to January 2016).
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KPMG. (February 4, 2016). Intentional returns of online purchases in the United Kingdom (UK) between November 2015 and January 2016, by category* [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/514959/intentional-returns-united-kingdom-uk-by-category/
KPMG. "Intentional returns of online purchases in the United Kingdom (UK) between November 2015 and January 2016, by category*." Chart. February 4, 2016. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/514959/intentional-returns-united-kingdom-uk-by-category/
KPMG. (2016). Intentional returns of online purchases in the United Kingdom (UK) between November 2015 and January 2016, by category*. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/514959/intentional-returns-united-kingdom-uk-by-category/
KPMG. "Intentional Returns of Online Purchases in The United Kingdom (Uk) between November 2015 and January 2016, by Category*." Statista, Statista Inc., 4 Feb 2016, https://www.statista.com/statistics/514959/intentional-returns-united-kingdom-uk-by-category/
KPMG, Intentional returns of online purchases in the United Kingdom (UK) between November 2015 and January 2016, by category* Statista, https://www.statista.com/statistics/514959/intentional-returns-united-kingdom-uk-by-category/ (last visited July 22, 2024)
Intentional returns of online purchases in the United Kingdom (UK) between November 2015 and January 2016, by category* [Graph], KPMG, February 4, 2016. [Online]. Available: https://www.statista.com/statistics/514959/intentional-returns-united-kingdom-uk-by-category/
